Redesigning Canon Europe from the bottom up
Role / Design Director
Project Type / Brand Launch
Year / 2015
Our brief was to Launch Nestlés first ever premium chocolate brand exclusively through digital.
We wanted to turn the Cailler brand secret into our greatest equity and let people discover the Cailler way of doing things.
We came up with The concept of 'taste real' which is all about letting the facts from the manufacturing process do the talking – from the freshness of the alpine milk used to the generations of craft that go into every single piece of chocolate.
The website was based on the principles of human, authentic and visceral and communicating the authenticity and provenance of Cailler.
Working closely with the client we filmed most of the content for the website including videos of chocolate making, interviews with the chocolatiers, following the farmers and the cows as well as shooting the actual chocolate and packaging itself.
Matt Jarvis / Design
Hamzah Gahfoor / Front End
Ellie / CD