Ideas that can be advertised
Redesigning Canon Europe from the bottom up
Role / Head of Design
Project Type / Branding
Year / 2013
To rebrand digital agency of the decade DARE after its merger with MCBD
Digital agency Dare grew from about 60 people to over 250 in just a few years and after the merger with MCBD it was time for a refresh.
Working closely with senior leadership team, we created a brand story and a design system that brought to life the new direction of the agency.
Dare wasn’t a small challenger agency anymore and needed a stronger design system to bring all of their different pieces together. We created a bold dynamic brand language that would give us consistency without everything being the same.
To launch it all we designed a brand new website from the bottom up as well as large office murals, business cards, office collateral and keynote templates.
James Warfield / Designer