The FT
The FT
The FT
The FT
The FT
Unlocking next level education with the Money Machine
Unlocking next level education with the Money Machine
Role / Head of Design & Creative Director
Project Type / Immersive product launch
Year / 2024
In collaboration with Cambridge University, home of one of the last working original Moniacs, and the LSE, the project team created the ‘FT Money Machine’, which meticulously records every nuance of Phillips' computer. It uses the Apple Vision Pro – which blends digital content with the physical world – to give users an immersive and interactive experience for a global digital audience.
Within the immersive environment offered by Apple Vision Pro, the Money Machine app recreates the full cause and effect experience of Bill Phillips' original machine and augments it with new XR features combining engaging hands-on guided lessons along with a free play mode to let students create and explore their own economic scenarios.
The experience represents the first time the basic actions of macroeconomic relationships and policy levers have been widely accessible in the public domain in an engaging, digestible format for use by students, educators, researchers and historians.
Concept /
The FT Money Machine is now available to download for free from the Apple Vision Pro App Store. Special coverage of the Money Machine by Alan Smith and FT senior columnist Tim Harford will be published in the September 7th print FT Weekend. Case study Video
Credits /
Eliza / Design
Elena / Front End
Dennis Christensen / CD
Contact /
To discuss working together or for any general enquires feel free to get in touch.
+44 7751 850 943
dennismchristensen@gmail.com