Role / Creative Director

Project Type / Corporate Website

Year / 2017

We were asked to redesign HSBC.com to meet the needs of a modern corporate website.

Our goal was to create a destination that present the true human and diverse face of the business.

A clearer articulation of HSBC’s brand story was defined along with a more compelling point of view in order to differentiate HSBC in a crowded marketplace.

User Experience /

We conducted a comprehensive discovery phase including stakeholder interviews, heuristic analysis, analytics review, audience insights, emerging trends and technology review.

The navigation was made clear & functional supporting a flatter site structure and the visual brand was pushed for a modern editorial design approach.

Flexible templates was designed using a modular design system allowing for a truly modern mobile friendly design with enhanced tools and functionality.

HSBC’s social presence was also demonstrated reaching their various audiences in their feeds including advanced integration for job seekers.

Contact

+44 7751 850 943
dennismchristensen@gmail.com
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