Role / Creative Director

Project Type / Brand Ecosystem

Consumer-centric transformation, digital ecosystem development and end-to-end digital consumer experience to drive growth for their alternative smoking product brand IQOS.

User Experience /

The previous digital user experience was fragmented and slow to update so we created a new IQOS.com experience that was mobile-first, encouraged rich product discovery through personalization and audience-based tailored content, and was fully optimized for SEO.

Connect App /

Creating a connected product ecosystem through a self monitoring companion app allowing IQOS users to control their device and to better manage their consumption.

Contact

+44 7751 850 943
dennismchristensen@gmail.com
LinkedIn