IQOS
IQOS
IQOS
IQOS
IQOS
Consumer centric transformation
Consumer centric transformation
Consumer centric transformation
Consumer centric transformation
Consumer centric transformation
Agency
Publicis Sapient
Type
Digital ecosystem
Design Standards
Digital Expression
Brand transformation
Year
2021
As a long-term transformation partner, the IQOS digital ecosystem was reimagined from the ground up, encompassing brand expression, design, content, and platform development. The solution introduced a mobile-first, modular architecture designed for personalization, SEO performance, and rapid market rollout.
A close collaboration with PMI and their brand agency enabled the creation of a distinctive digital interpretation of the new identity. This vision was shaped and sold through a series of co-creation workshops and high-level engagements with C-suite stakeholders.
The programme covered every aspect of the digital experience, from ecommerce and campaign sites to the design and development of key products and services. Initiatives included the launch of the IQOS Connect App for usage tracking, a clientelling tool for store advisors and field coaches, a digital-first loyalty programme, subscription services, and a centralised services hub integrating multiple offerings into a single platform.
User Experience
User Experience
User Experience
User Experience
The previous digital user experience was fragmented and slow to update so we created a new IQOS.com experience that was mobile-first, encouraged rich product discovery through personalization and audience-based tailored content, and was fully optimized for SEO.
The previous digital user experience was fragmented and slow to update so we created a new IQOS.com experience that was mobile-first, encouraged rich product discovery through personalization and audience-based tailored content, and was fully optimized for SEO.
The previous digital user experience was fragmented and slow to update so we created a new IQOS.com experience that was mobile-first, encouraged rich product discovery through personalization and audience-based tailored content, and was fully optimized for SEO.
The previous digital user experience was fragmented and slow to update so we created a new IQOS.com experience that was mobile-first, encouraged rich product discovery through personalization and audience-based tailored content, and was fully optimized for SEO.
Connect App
Connect App
Connect App
Connect App
Creating a connected product ecosystem through a self monitoring companion app allowing IQOS users to control their device and to better manage their consumption.
Creating a connected product ecosystem through a self monitoring companion app allowing IQOS users to control their device and to better manage their consumption.
Creating a connected product ecosystem through a self monitoring companion app allowing IQOS users to control their device and to better manage their consumption.
Creating a connected product ecosystem through a self monitoring companion app allowing IQOS users to control their device and to better manage their consumption.
Creating a connected product ecosystem through a self monitoring companion app allowing IQOS users to control their device and to better manage their consumption.
2026 © Dennis Christensen