Agency

WongDoody

Scope

Immersive Experience
AVP Product Launch
Marketing Materials
Case Video

Year

2024

In collaboration with Cambridge University, home of one of the last working original Moniacs, and the LSE, the project team created the ‘FT Money Machine’, which meticulously records every nuance of Phillips' computer. It uses the Apple Vision Pro – which blends digital content with the physical world – to give users an immersive and interactive experience for a global digital audience.

Within the immersive environment offered by Apple Vision Pro, the Money Machine app recreates the full cause and effect experience of Bill Phillips' original machine and augments it with new XR features combining engaging hands-on guided lessons along with a free play mode to let students create and explore their own economic scenarios.

The experience represents the first time the basic actions of macroeconomic relationships and policy levers have been widely accessible in the public domain in an engaging, digestible format for use by students, educators, researchers and historians.

The FT Money Machine is now available to download for free from the Apple Vision Pro App Store. Special coverage of the Money Machine by Alan Smith and FT senior columnist Tim Harford will be published in the September 7th print FT Weekend.