Next generation car configuration
Redesigning Canon Europe from the bottom up
Role / Design Director
Project Type / Pitch
Year / 2018
We were asked to pitch and re-imagine the Bentley car configurator
Our proposal was to completely incorporate the car configurator into the overall website experience through imagery and personalisation.
A video led car configurator experience letting you customize your bespoke luxury Bentley while driving through a number of beautifully shot scenic landscapes settings.
Each key step bring up your configuration options letting you see the result in real time giving you instant feedback of your selections all perfectly optimized for a mobile interface.
Jesper Whinter / Design