IQOS

Canon

Canon

Canon

Consumer centric transformation

Redesigning Canon Europe from the bottom up

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Role / Creative Director

Project Type / Brand Ecosystem

Year / 2020

Consumer-centric transformation, digital ecosystem development and end-to-end digital consumer experience to drive growth for their alternative smoking product brand IQOS.

IQOS
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User Experience /

The previous digital user experience was fragmented and slow to update so we created a new IQOS.com experience that was mobile-first, encouraged rich product discovery through personalization and audience-based tailored content, and was fully optimized for SEO.

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Connect App /

Creating a connected product ecosystem through a self monitoring companion app allowing IQOS users to control their device and to better manage their consumption.

Credits / 

Various

Contact /

13 Artisan Court
6 Lansdowne Drive
E8 3EB
LONDON

To discuss working together or for any general enquires feel free to get in touch.

+44 7751 850 943
dennismchristensen@gmail.com