Consumer centric transformation
Redesigning Canon Europe from the bottom up
Role / Creative Director
Project Type / Brand Ecosystem
Year / 2020
Consumer-centric transformation, digital ecosystem development and end-to-end digital consumer experience to drive growth for their alternative smoking product brand IQOS.
User Experience /
The previous digital user experience was fragmented and slow to update so we created a new IQOS.com experience that was mobile-first, encouraged rich product discovery through personalization and audience-based tailored content, and was fully optimized for SEO.
Connect App /
Creating a connected product ecosystem through a self monitoring companion app allowing IQOS users to control their device and to better manage their consumption.